Client

Hastings 

Deliverables

Branding
Website design
Signage
Print design
Advertising

Overview

Hastings are a long-established estate agency based in Berkshire who required a fresh look for their dated brand and website. We created a visual identity that included print design, advertising, marketing and a completely new website design that utilises our easy to manage estate agent website system. For more information on our estate agents design packages, please contact us.

In detail…

We were asked to rebrand Hastings. The first thing we needed to do was to rethink the messaging, moving away from generic estate agent strap lines, creating a new brand message that reflected the fact Hastings are part of the local community. As a small agency they needed we identify and hone in on their market making sure they were known as the reliable, established, local, friendly agency and an alternative to the nation wide chains that are not able to offer the same level of personal service.

With over 20 years experience they know their area well, and it was this that we built on, creating a friendly and modern visual identity that was reflected through the design and also the messaging. The new vibrant brand design and messaging in conjunction with an effective digital marketing strategy¬† and responsive estate agent website opened Hastings up to capitalise on the growing first-time buyer market, establishing itself as the area’s premiere local estate agency.

To view the full case study click here.

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